How fast will I see an ROI on my marketing?

Marketing is a Crock-Pot, not a microwave. Marketing is about visibility, attraction, audience clarity, and the right offers at the right time and right price. The goal of marketing is to clearly define your customer journey and then talk about it, while providing valuable content your ideal client types WANT to consume.

 

Your calls to action then catch your ideal clients at their point of readiness to purchase. This process takes time and persistence. Many businesses refine their marketing for several months or even over a year before hitting a "tipping" point of increased and sustainable sales.

 

Will you sell things in the first several months of your business? Of course. Marketing helps you connect well with your clients, ensuring tthey know you care about their presence in your studio and want them to stay. 

Your ROI will depend on how all these factors "gel" together. My role is to ensure consistent nurturing and relevant, valuable content for your audience, as well as growing and continually refining that audience. I help them reach out to you when they are ready to buy. YOU close the deal when you get them in the room with you.

Can't I just use AI to do my marketing?

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Sure, I do sometimes, for inspiration.  Know that AI still will take time and effort. You have to teach the software about your brand and voice, and then you still have to use it regularly, plus publish your content with relevant, scroll-stopping images and videos for your marketing to work. 

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AI can be a useful assistant, but YOU are still at the heart of your marketing, which takes time, skills, and effort.

 

The purpose of hiring me to do this for you is to save TIME while eliminating your learning curve, growing your audience and email list, and then continuing to connect with your leads and prospects over time, catching them when they hit their "ready to purchase" stage. 

 

What if I want to upgrade or downgrade my service after we start?

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You can upgrade your service at any time within your 6-month agreement, provided I have the availability to handle the workload. (I usually do.) You may NOT downgrade your service within your 6-month service contract.

When should I communicate with you?

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Whenever you like, during business hours (M-W, and F 9am-4pm CST) and during our monthly private content strategy session.

 

You should let me know if you change your offers or any relevant info about your business between strategy sessions.

 

You should tell me immediately if you want to promote a pop-up sale or special event that you forgot to mention in our strategy session.

 

You should always let me know what you love or don't love about the copy I write for you. The first few weeks of our collaboration will entail more communication as I get to know your brand voice and YOU. 

Will this service "pay for itself?"

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My goal is to help you attract and retain your ideal clients. It's up to you to do the math. I can help you set up your Key Performance Indicators and have realistic expectations. This collaboration will be an investment at first. You should notice more of your events and classes filling over time, which means higher revenue for you. 

 

My clients regularly fill even their off-peak classes, workshops, retreats, and teacher trainings as a direct result of my marketing. (One client even closed 20K in sales after just 8 emails promoting her Black Friday offer. She then re-used all the same content the following year and closed 15K on the same special!)

What can I expect from my marketing?

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You can expect your audience/email list to grow. You can expect that we will refine your offers and pricing together as well as promoting your programs and services.

 

You can expect that we'll get more data about what works and what doesn't as we go along. 

 

You can expect more classes and events to sell out/waitlist.

 

You can expect this to happen within the first 6 months of our collaboration if you're an established business. It will take up to a year or more to get this result if you're a new business, but you'll notice growth along the way. 

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You can expect to gain more TIME in your business to do what you WANT to do, instead of what you have to do every day just to keep the doors open.

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You can expect more revenue in the long-term, whether you hire me to help you or you get serious about doing it yourself. (Either way, I'm EXCITED for your success!)